Target Audience :
West Fest appeals to a wide and sophisticated audience. West Town neighbors, families, pet owners, and Chicago-land festival, art, and music enthusiasts of all ages attend the event.

Audience Survey: In a survey conducted in 2006, approximately 18,000 people attended the event and the average attendee was 33 years old. 70% of the attendees surveyed were from the West Town Community area, and 30% were from other neighborhoods in Chicago and the suburbs.

Estimated Attendance in 2008: 30,000+

Anticipated Advertising :
Time Out Chicago is an anticipated print media sponsor for West Fest and several full page
advertisements with sponsor logos will appear in the magazine to promote the event. Time Out also blasts their email list of over 25,000 people with information on the event and lists the event on their website with a link to www.westfestchicago.com. 

93.1 WXRT Music Radio is the exclusive radio sponsor of West Fest 2008 and the event will
receive over 44 promotional spots. WXRT also features information and a link on their website, and promotes the event in a blast to their email WXRT VIP list of over 160,000 people. Arrangements can be made for Stage Sponsors to be mentioned in the promotions.
           
Additional Marketing: Press releases are sent to over 100 local and national press contacts. 500 posters and 10,000 postcards are produced with sponsor logos which are distributed locally. The event is promoted on the chamber website www.westtownchamber.org, and on the event's exclusive website www.westfestchicago.com.

Additional Advertisements will be placed in local newspapers and magazines pending
sponsorship deals and final budgets including: The Chicago Reader, The Onion, and The Red Eye.
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Why Sponsor West Fest ?
Because you want your brand associated with this awesome event! Plus sponsorship can connect your business with a wide range of consumers through sampling/sales, lead generation, displays, retail bounce-back programs, on-site signage, media logo inclusion, web links and more.

Sponsorship of West Fest offers your business direct, live exposure to large crowds in a relaxed, friendly and non-threatening environment. The consumer not only sees the product, but can touch it, hear it, use it and best of all...purchase it.

Sample Sponsorship Packages:

Presenting Sponsorship:

• Name in title: "Presented by Your Company" and dominant logo placement where applicable in all print, radio   ads, e-blasts, collateral materials, PR, and internet.
  
• Category exclusivity.
  
• Special PR release announcing sponsorship.
  
• Name in title in radio spots.
  
• First tier logo placement in all event related printed materials.
  
• A special e-blast advertising the event includes a message from your company.
  
• Name in title, logo, link and message from your company's CEO on event website.
  
• Selling, sampling, display and promotional rights from 10'X30' fully equipped booth.
  
• *Dominant banner placement, (thirty), on-site, including music stage and entrance gates.
  
• Name in title and dominant logo placement on event welcome banners.
  
• Name in title and logo included on festival welcoming banner at main entrance.
  
• Twenty-five pre-recorded announcer mentions on-site daily.
  
• Fifty passes to VIP tent daily
  

• Name in title of music stage in all print and radio advertising, all event collateral materials, PR and internet.
  
• Name in title of the stage in customized, four color postcards promoting music stage.
  
• Third tier logo placement in all print ads, collateral materials and internet.
  
• Logo and link on event website.
  
• Selling, sampling, display and promotional rights from a 10'X20' fully equipped booth.
  
• *Stage signage (shared) includes exclusive backdrop.
  
• *Ten banners placed throughout event site.
  
• Logo placement on event welcome banners.
  
• Fifteen pre-recorded announcer mentions on-site daily.
  

• Exclusive Sponsor of VIP Tent.
  
• Logo on event print advertising.
  
• Name in title of the tent, logo and link on event website.
  
• Selling, sampling, display and promotional rights from 10'X10' fully equipped booth.
  
• *Dominant  banner placement inside and at entrance of VIP tent
  
• Eight banners placed throughout the event site.
  
• Logo placement on event welcome banners.
  
• Ten pre-recorded announcer mentions on-site.
  
• 15 passes for VIP tent daily.
  

• Logo and link on event website.
  
• Sampling rights from 10'X10' furnished booth.
  
• *Eight banners placed throughout event site
  
• Ten pre-recorded announcer mentions on-site.
  
• Ten passes for VIP tent daily.
  

• 10'X10' tented booth furnished with two tables, four chairs and electricity
  
• 10'X20' tented booth furnished with four tables, eight chairs and electricity
  
• 10'X30' tented booth furnished with six tables, twelve chairs and electricity
  

• Category exclusivity.
  
• Exclusive on-site sales, marketing on site.
  
• Logo placement in all print advertising, collateral materials and internet.
  
• Logo and link on event website.
  
• *Twenty banners placed throughout event site.
  
• Logo placement on event welcome banners.
  
• Ten pre-recorded announcer mentions on-site.
  
• Ten passes to VIP tent daily.
  

• Category exclusivity, soda and diet soda.
  
• Exclusive on-site sales.
  
• Logo placement in all print advertising, collateral materials and internet.
  
• Logo and link on event website.
  
• Twenty banners placed throughout event site.
  
• Logo placement on event welcome banners.
  
• Ten pre-recorded announcer mentions on-site.
  
• Ten passes to VIP tent daily.
  

• Category exclusivity, bottled water and/or enhanced water
  
• Exclusive on-site sales.
  
• Logo placement in all print advertising, collateral materials and internet.
  
• Logo and link on event website.
  
• *Twenty banners placed throughout event site.
  
• Logo placement on event welcome banners.
  
• Ten pre-recorded announcer mentions on-site.
  
• Ten passes to VIP tent daily.
  

• Category exclusivity.
  
• Exclusive on-site sales.
  
• Logo placement in all print advertising, collateral materials and internet
  
• Logo and link on event website.
  
• *Ten banners placed throughout event site.
  
• Ten pre-recorded announcer mentions on-site.
  
• Six passes to VIP tent daily.
  

• Category exclusivity.
  
• Logo placement in all print advertising, collateral materials and internet.
  
• Logo and link on event website.
  
• Display space for up to three vehicles.
  
• 10'X10' tented booth furnished with two tables, four chairs and electricity.
  
• *Fifteen banners placed throughout event site.
  
• Logo placement on event welcome banners.
  
• Ten pre-recorded announcer mentions on-site.
  
• Ten passes to VIP tent daily.